Ecommerce, Web Design How to Organize Your Ecommerce Store Taxonomy refers to a system for organizing items that share similar characteristics into groups. For example, the books on the shelves of a bookstore might be sorted into several categories (taxonomies): science-fiction, health, cooking, etc.
Web Design Above the Fold Web Design Theory That initial view of the page that shows up in the browser on your computer or your smartphone is considered Above The Fold.
Internet Marketing, Search Engine Optimization, Web Design Five Benefits of a New Web Design for HVAC Companies Don’t wait until the breaking point, be prepared and commit to updating your HVAC company website this year.
Ecommerce, Internet Marketing, Our Favorites, WordPress Top WordPress Trends for 2018 When it comes to WordPress trends for 2018, we can also look at the different types of themes and plugins available.
Internet Marketing, Our Favorites Top Digital Marketing Trends for 2018 Internet of Things, VR, Video, and much more are sure to be very popular in digital marketing for 2018.
Internet Marketing, Search Engine Optimization SEO Fundamentals: A Beginner’s Guide to Search Engine Optimization When you select a building for your business, what do you look for? You probably want to be in a high traffic part of town. You want good visibility from the street. You’ll craft a large sign to catch people’s attention, and you’ll select a clean and attractive-looking building that captures the spirit and brand […]
Search Engine Optimization To HTTPS or Not to HTTPS. That is the Question It’s a technical question. But one you need to understand and answer. Do you get an SSL certificate and convert your site to HTTPS or not? Before you answer, you need a bit of education. In 2014, Google announced a call to secure all web traffic and encourages all website owners purchase SSL certificates and […]
Search Engine Optimization Why You Need a Website Audit Annually A good website is like a sports car. You can’t just build it and leave it in the garage. You must put gas in it, change the oil, pass inspection, and keep the fluids topped off or it won’t run smoothly. Many business owners wonder why their web traffic and conversions decrease over time. Just […]
PPC How Unique Reach Will Improve Your Google AdWords Campaigns Last week at Google Marketing Next, an exciting change was announced for Google AdWords campaigns. Google AdWords customers can now use unique reach to measure the number of unique users and impressions-per-user from their ads.
Search Engine Optimization What is Domain Authority and How Does My Website Get It? Domain Authority is a vital metric, both in the digital world and in the real world. Learn about what is is, how it’s determined and why it’s so important.
Web Design 11 Web Design Trends for 2018 In 2018 the buzzword in web design is: Performance. Specifically, Mobile Performance. Learn about the other 10 web design trends we foresee.
Social Media Use Your Guest Wifi Network To Get More Facebook Check-Ins If your Houston, TX business has a guest wifi network for customers you might be able to using it to get more Facebook check-in’s with Facebook Wi-Fi.
