Most businesses come to us with the same objective: To drive more traffic to their website and to capture more leads.
In order to capture more leads a business’ website needs to be optimized for Google, Bing, and Yahoo.
With Google’s algorithm constantly changing and updating, SEO has become a lot tougher to manage. If SEO were easy, SEO/digital marketing agencies wouldn’t exist. So why is SEO hard work? Let’s dive in a little deeper on what a search engine optimization process really encompasses.
Keyword Research
To understand a client’s business and their industry’s online presence we have to first do some thorough research on their competitors. Using tools like Google Keywords, we identify relevant keywords with substantial search volumes. After that, we look to their competitors to see what keywords they are actively optimizing their website for.
Keywords fluctuate so after the initial keyword research, our job is far from done. It’s a continual process and we make sure to double-check targeted keywords on a monthly basis and make adjustments where necessary.
Technical Audit
At Houston Web Design Agency, we make sure to spend a substantial amount of time analyzing our clients’ current websites. We pick apart their website to find any issues that are affecting Google’s robot crawling or indexing. Ninety percent of the time clients have a handful of issues that can be easily fixed by our marketing team, however identifying all of those issues can take time.
Content Creation
To ensure that a client’s website it targeted correctly for their business and industry, it is important that accurate and thorough content is being represented on a company’s website. As digital marketers we know that content is king. However, convincing our clients of that can sometimes be tricky. When it comes to content quality and quantity are both important. Search engines like Google look for relevant content and will rank you higher if you’re publishing relevantly and consistently.
On-Site Optimization
It is obvious that optimizing the title, meta description, H1s, H2s, and internal links on a website is critical. In addition, our team makes sure that every page on a website had a clear keyword focus and that the onsite elements are unique, offering zero duplicate content.
Building Backlinks
The more relevant referral links to your website, the better. Our team scours the web for industry related directories and listings so we can leverage your website through a number of relevant back links. Link building is an art and we know how to successfully acquire links to increase your ranking on all the major search engines.
Measure, Adjust, Repeat
Because generating leads is always the main objective, it is vital that all the right measurement tools are set up correctly in Google Analytics, Webmaster Tools, Bing Webmaster Tools, etc. Based on insights found in the analytics, we know where adjustments need to be made.
Contact Houston Web Design Agency
As you can see SEO is no easy task. It takes time, effort, and a specific strategy to get it right.
Are you in need of an SEO overhaul? Call us at 281-764-9070 or fill out our contact form here! Our team would be happy to provide you with a free mini website audit!
